2x Revenue at a Fast-Growth Tech Company in 2.5 Years
From the awkward teenager phase to a global team of 70. How Shoplogix scaled headcount and doubled revenue without hiring a full HR department too early or burning the CEO out trying to be one.
2x Revenue | 35 to 70 Headcount
Clients have made The Globe and Mail’s Fastest-Growing Companies list
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Average years of experience of our Senior HR Professionals
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"We were in that awkward teenager phase. Big enough to need HR, too small to build a department."
Here's what happened, CEO-led HR hit a wall
In December 2023, Shoplogix was a 35-person software company that had reached what CEO Carlos Midence called the “awkward teenager phase.”
Shoplogix was growing, but Carlos was constantly being dragged into HR issues: recruiting support, onboarding, benefits, employee relations, manager support, policy guidance, and senior advice as the company expanded globally.
He realized that CEO-led HR was no longer working, but Shoplogix was not at the stage where hiring a full internal Senior HR Pro made sense.
As he put it, Shoplogix needed HR expertise they could use “as necessary” without hiring an entire department before the business was ready. That is when Carlos was introduced to Castle HR by his network.
Carlos needed something more practical: senior HR judgment that could scale with the business.
The solution was a modern people expert
Castle HR gave Shoplogix access to a dedicated Senior HR Pro, Kathryn Edwards, through a fractional model that acted less like “outsourced HR” and more like an embedded people partner.
The work was not limited to policies and procedures. Kathryn became part of the rhythm of the business. She met weekly with Carlos, supported managers directly, and became a trusted person the team could go to without every people issue landing back on Carlos’ desk.
Castle HR helped Shoplogix by clearly understanding its growth goals and working backward from there to create a customized plan from our Modern HR Roadmap.
Systems Built in 2.5 Years
- Hiring Strategy & OnboardingÂ
- Leadership SuccessionÂ
- Benefits Guidance
- Manager Coaching
- International Growth
- Employee Relations
- People Strategy
- Acquisition HR
The value was not just that Castle HR could “handle HR tasks.” The value was that Shoplogix got senior HR judgment at the exact stage when the business needed more than templates, policies, or admin support.
‍A senior HR partner that helped Shoplogix reach its growth goals.
The math told the rest of the wonderful story.
Since bringing in Castle HR, Shoplogix has more than doubled revenue and grown from 35 to 70 people across a global team without ever building an HR department to do it. Just as important, the support evolved with the company. What started as foundational HR and hiring support grew into manager coaching, leadership succession, and even acquisition HR as the business matured. Carlos got his calendar back, managers got a senior partner to lean on, and the people side of the business scaled as fast as the revenue did. This story was proof you can buy senior HR judgment at exactly the right stage without over-hiring for it.
- 2x
- Revenue More Than Doubled
- 35 - 70
- Headcount Grew Globally
2.5 Years Later This is What Surging Growth Actually Looked Like ‍
- ‍Carlos got leverage‍
- People issues, manager questions, and HR decisions stopped landing on the CEO’s plate.
- ‍HR scaled with the business‍
- From foundational HR support to international growth, leadership, and acquisitions.
- ‍Managers got support‍
- Kathryn worked directly with managers, helping the people side of the business mature as the company scaled.
- Kathryn worked directly with managers, helping the people side of the business mature as the company scaled.
"Two and a half years in, HR just isn't something I worry about anymore. Castle HR scaled with us from 35 to 70 people and through every acquisition. I got a senior partner the whole way, without ever having to build a department."
Stuck in your own awkward teenager phase?
Get senior HR judgment, without hiring a department. Book a call with Castle HR. We’ll show you the systems that helped Shoplogix and 50+ other growth-stage companies double revenue without doubling their HR overhead.
